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SEO trends for 2018-2019


admin - 15.09.2020 - 0 comments

SEO has become an important part of any effective marketing strategy. This increases the traffic of your site, creates a higher ROI than any other marketing method, improves the user interface, helps you better understand your customers, and finally builds the reputation and credibility of your brand.
SEO analysts use a variety of strategies, some of which are contrary to Google policy. With updated algorithms and a stricter approach to fines, it’s becoming increasingly difficult to stay competitive by providing SEO optimization. Let’s analyze some SEO trends that will dominate in the near future.

Recommended snippets of Google
As KDG group experts point out, voice search is a new feature that can revolutionize the way we use search engines. With replaced mobile PC devices and the growing popularity of voice search (conducted with voice assistants such as Google Assistant, Alexa, Siri or Cortana) used by mobile users, SEO analysts will be forced to focus on so-called recognized snippets. They appear at the top of search results – the so-called “zero position” and must answer specific questions posed by users.
Google is working to provide the most relevant answers in a clear and informative way. The most useful, compressed content will appear on top of search results. According to https://backlinko.com/voice-search-seo-study, the average number of words in a voice search will be 29. The style must be conversational to match the user’s style and their natural speech. In addition, in order for content to be rated as a recognized piece, its format will play a big role, as snippets are usually displayed as paragraphs, lists, or tables.

Mobile phones
When it comes to technical issues, only mobile sites can compete in SEO marketing. Mobile search queries have already surpassed PC search, and it’s no wonder the trend continues. With the growth of the mobile advertising index on the mobile phone will be determined its rating.
Developers will need to be mindful of providing a fully responsive website with dynamic visualization and other elements that make the site more comfortable to use.
The download speed of a website will also play an important role, as time will be even more valuable for mobile users, who are more likely to search on the go or in a hurry, as opposed to desktop users.

Local SEO
Because many voice search users use this feature to find local services that interest them, local SEO will matter more than in recent years. The updated Google My Business page is a must as well as visibility in online reviews. Reviews written by users who are often used in external optimization should use a less formal, more conversational style that will match the styles of voice searches. Consequently, Google will use reviews as a valuable source of information to provide the most relevant answers.
Over time, new technologies and user habits develop, so it is important to always stay up to date with the market and the methods of competitors. In order to stay in good positions, websites and SEO strategists must be as up-to-date and up-to-date as possible.

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